See what your competitors are doing better than you

Yes, up to the daily allowance: every account gets free reports each day with all report sections, and no credit card is needed. After that, a report costs one paid credit. See the pricing page for the current numbers.

No. A rating, URL count, speed score, price, follower count, or traffic figure appears only after a module records it. If a fetch fails or a field is missing, the cell says unknown or unavailable. Search visibility says not connected until DataForSEO credentials are set.

One to five. Each company needs a website domain. Apple App Store and Google Play URLs or ids are optional, and a store that was not provided stays unknown for that company.

Public listings: the iTunes Lookup API, Apple's customer-review RSS, the public App Store page, and google-play-scraper for Google Play. That covers ratings, rating counts, the Play histogram, category, title and subtitle text, version dates, and a sample of recent reviews., plus a summary of praise and complaint themes from those reviews.

No. The ads section links to the Meta Ad Library and the Google Ads Transparency Center for each company. Active ad counts are not collected, so the report does not show them.

Bizzik first calculates the gaps directly from the collected figures. It then drafts quick wins from that same evidence only, ranks them by impact relative to effort, and attaches the numbered sources behind each one. It is not allowed to add figures that were not collected.

The public sample is a saved collection for duolingo.com and babbel.com. Each figure is what that source returned when the snapshot was taken, and the source is attached. Sections whose data provider was not configured for that snapshot say not connected. A module that could not read a page says unavailable.

Review themes are a summary of the recent App Store and Google Play reviews that were fetched. An example quote is shown when that quote appears in the sampled reviews, and the count is how many of those reviews contain the theme wording. Release pace is the median number of days between version dates listed on the store page. One date is not turned into an update frequency.

Mobile scores come from the PageSpeed Insights API (a PAGESPEED_API_KEY is optional). Pricing is parsed only from a pricing page linked in the sitemap or on the homepage. Social profiles are the ones linked from the homepage; follower counts and posting frequency are shown only when a public page or feed states them without login. Tech stack names come from signatures in the homepage HTML and response headers. Content months come from sitemap lastmod values on blog and guide URLs, or from an RSS feed declared on the homepage. If any of those reads fail, the cell says unavailable.