You vs them

Duolingo vs Babbel

Collected figures only. Each value links to its source. Missing data stays unknown, and unconfigured providers stay not connected.

Gaps from collected figures

4

Places a competitor is ahead, or a collected issue on your side.

Where you lead

1

Comparisons where your collected figure is ahead.

Sources cited

58

Every numbered source is listed at the bottom of the report.

Side by side

Bar length follows the first number in the cell. Orange means that competitor figure is higher than yours. The printed number is the collected value.

App Store rating (US)

  • You · Duolingo4.72★ from 5,475,037 ratings[3]
  • Babbel4.72★ from 754,670 ratings[31]

Google Play rating

  • You · Duolingo4.73★ from 49,225,437 ratings[1]
  • Babbel4.58★ from 1,129,490 ratings[29]

Written reviews

  • You · Duolingo957,564[1]
  • Babbel41,740[29]

Sitemap URLs

  • You · Duolingo3,165 URLs[8]
  • Babbel3,349 URLs[35]Higher

Blog URLs

  • You · Duolingo2,781 URLs classified as blog[8]
  • Babbel2,441 URLs classified as blog[35]

Minimum installs

  • You · Duolingo500,000,000[1]
  • Babbel50,000,000[29]

Gaps

  • On-page SEO

    Homepage has no H1

    The fetched homepage titled “Duolingo” did not contain an H1.

    • Duolingo: https://www.duolingo.com/[17]
  • Metadata

    Fix titles and descriptions on sampled pages

    Across 9 sampled pages: 1 missing meta descriptions, 2 pages without an H1.

    • www.duolingo.com: title 8 chars, description 148 chars, 0 H1[20]
    • /chess: title 59 chars, description 145 chars, 0 H1[21]
    • /ko/hub/announcements-ko/: title 28 chars, no description, 2 H1[22]
  • Accessibility

    Accessibility basics are missing on some pages

    Automated checks on 9 pages found 2 pages without a lang attribute, 14 buttons without an accessible name.

    • www.duolingo.com: 0 images without alt, 0 unlabeled fields, 0 unnamed buttons, no lang[20]
    • /chess: 0 images without alt, 0 unlabeled fields, 0 unnamed buttons, no lang[21]
    • /ko/hub/announcements-ko/: 0 images without alt, 0 unlabeled fields, 2 unnamed buttons[22]
  • Schema & rich results

    Babbel has Breadcrumb, Software app, Review snippet, Product snippet markup you lack

    Their pages carry the required properties for these rich-result types. Yours did not on the sampled pages.

    • Babbel: Breadcrumb: 2 page(s)[46]
    • Babbel: Software app: 1 page(s)[46]
    • Babbel: Review snippet: 1 page(s)[46]

Where you lead

  • App stores

    Google Play minimum installs are higher than Babbel

    This uses the minimum-installs figure returned by the Play scraper, not a traffic estimate.

    • Duolingo: 500,000,000+ (minimum 500,000,000)[1]
    • Babbel: 50,000,000+ (minimum 50,000,000)[29]

Quick wins

  1. 1

    Enhance App Store Listing with More Localizations

    Impact very highEffort low

    Duolingo currently has 32 App Store listing localizations, while Babbel only has 9. Increasing the number of localizations can help reach a broader audience and improve visibility in various markets.

    • Duolingo has 32 App Store listing localizations.[3]
    • Babbel has 9 App Store listing localizations.[31]
  2. 2

    Address User Complaints About App Updates

    Impact highEffort medium

    User complaints about unfavorable updates and technical issues are prevalent. Addressing these concerns can improve user satisfaction and retention.

    • Users have complained about unfavorable updates that removed features, such as the ability to see lesson types.[5]
    • Technical issues have been reported, including compatibility problems with newer devices.[5]
  3. 3

    Improve SEO with Rich Results Implementation

    Impact highEffort medium

    Implementing structured data for rich results can enhance visibility in search results, potentially increasing traffic and user engagement.

    • Duolingo has eligible rich results for Organization logo and Article, but implementation is lacking.[22][23]
  4. 4

    Optimize Blog Content for User Engagement

    Impact highEffort medium

    Duolingo has a significant number of blog posts. Optimizing these for SEO and user engagement can drive more traffic and improve brand authority.

    • Duolingo's blog has 2781 pages, indicating a wealth of content that can be optimized.
  5. 5

    Enhance Social Media Presence

    Impact mediumEffort medium

    Duolingo's social media presence is limited, with no follower counts available for platforms like X. Increasing engagement and follower counts can enhance brand visibility.

    • Duolingo has a presence on X but lacks visible follower counts.[19]
  6. 6

    Improve Accessibility Features

    Impact mediumEffort medium

    Improving accessibility features can enhance user experience for all users, including those with disabilities, and can lead to a broader user base.

    • Accessibility audit shows issues with unlabeled inputs and unnamed links.[20]
  7. 7

    Increase User Feedback Mechanisms

    Impact mediumEffort low

    Establishing more robust feedback mechanisms can help identify user pain points and areas for improvement, leading to better user retention.

    • User reviews indicate a desire for more options and better communication regarding updates.[5]
  8. 8

    Expand Content on Emerging Language Trends

    Impact mediumEffort medium

    Creating content around emerging language trends can position Duolingo as a thought leader in the language learning space and attract more users.

    • Babbel has a variety of articles on language trends and learning tips.[29]

App Store

DimensionYouDuolingoBabbelbabbel.com
iOS titleDuolingo: Language Lessons[3]Babbel - Language Learning[31]
iOS subtitleLanguages, Math, Music & Chess[4]Learn Spanish, French & more[32]
App Store rating (US)4.72★ from 5,475,037 ratings[3]4.72★ from 754,670 ratings[31]
iOS categoryEducation[3]Education[31]
iOS version7.141.1[3]22.16.0[31]
iOS current version dateSep 23, 2026[3]Sep 27, 2026[31]
iOS original releaseNov 13, 2012[3]Jun 11, 2014[31]
iOS listing localizations32[3]Languages the App Store page is translated into, not the product's content.9[31]Languages the App Store page is translated into, not the product's content.
iOS screenshots8[3]8[31]
iOS screenshot filename datesUnknownNo dates were found in screenshot filenames.UnknownNo dates were found in screenshot filenames.
iOS versions listed25 listed, Jun 3, 2026 – Sep 28, 2026, spanning 117 days[4]25 listed, May 21, 2026 – Sep 29, 2026, spanning 131 days[32]
iOS review sample40 recent reviews fetched[5]40 recent reviews fetched[33]

Google Play

DimensionYouDuolingoBabbelbabbel.com
TitleDuolingo: Language Lessons[1]Babbel - Learn Languages[29]
Short descriptionLessons to learn Spanish, French, German, English, Online Chess, Math & Music[1]Language learning app - Learn Spanish, French, Italian, German, Russian, etc.[29]
Google Play rating4.73★ from 49,225,437 ratings[1]4.58★ from 1,129,490 ratings[29]
Written reviews957,564[1]41,740[29]
Star histogram (1★–5★)1,026,687 / 371,663 / 1,127,860 / 5,773,685 / 40,925,492 · 2.1% are 1★[1]47,998 / 19,222 / 34,825 / 156,712 / 870,712 · 4.2% are 1★[29]
Installs500,000,000+[1]50,000,000+[29]
Minimum installs500,000,000[1]50,000,000[29]
Last updatedSep 28, 2026[1]Sep 24, 2026[29]
VersionVARY[1]22.16.1[29]
IAP price range$0.99 - $239.99 per item[1]$12.95 - $299.99 per item[29]
CategoryEducation[1]Education[29]

Site

DimensionYouDuolingoBabbelbabbel.com
Sitemap URLs3,165 URLs[8]3,349 URLs[35]
Blog URLs2,781 URLs classified as blog[8]2,441 URLs classified as blog[35]
Blog posts in current year1,370 with lastmod in 2026[8]71 with lastmod in 2026[35]
Emails in URLsNone found in fetched sitemap URLs[8]None found in fetched sitemap URLs[35]
lastmod sanityVaried[8]3061 URLs include lastmod, from 2020-03-10T22:45:00.000Z to 2026-09-29T13:17:02.631Z.Varied[35]3102 URLs include lastmod, from 2008-10-06T10:03:26+00:00 to 2026-09-28T23:21:33+00:00.

On-page

DimensionYouDuolingoBabbelbabbel.com
Homepage titleDuolingo[17]Learn a Language Online - Fast & Effective | Babbel[38]
Homepage H1No H1[17]Which language do you want to learn?[38]
Homepage meta descriptionDuolingo is the world's most popular way to learn a language. It's 100% free, fun and science-based. Practice online on duolingo.com or on the apps![17]Babbel is the effective way to learn a new language. Our system uses scientifically proven methods to improve your grammar, vocabulary, and pronunciation.[38]
Homepage schema.org typesNone found[17]AggregateOffer, AggregateRating, Answer, BreadcrumbList, ContactPoint, EducationalOccupationalCredential, EducationalOrganization, FAQPage, ImageObject, ItemList, ListItem, Offer, Organization, Place, PostalAddress, Product, QuantitativeValue, Question, SoftwareApplication, SpeakableSpecification, WebPage, WebSite[38]
Sample tour schema.org typesUnknownNo tour URL was sampled.UnknownNo tour URL was sampled.

Not connectedSearch visibility, backlinks, and traffic estimates are not connected. Set DATAFORSEO_LOGIN and DATAFORSEO_PASSWORD to collect them. Bizzik does not estimate these numbers without a source.

Covers: Organic ETV (estimate), Ranked keywords, Paid ETV (estimate), DataForSEO rank, Referring domains, Backlinks, Top ranked keywords, Keyword gap (they rank, you don't), Paid search keywords, Top referring domains, DataForSEO cost this run.

Ads

DimensionYouDuolingoBabbelbabbel.com
Meta Ad LibraryOpen Meta Ad LibraryOpen Meta Ad Library
Google Ads TransparencyOpen Google Ads TransparencyOpen Google Ads Transparency
Active ad countUnknownNot collected. Open the library links to check.UnknownNot collected. Open the library links to check.

Review themes

DimensionYouDuolingoBabbelbabbel.com
iOS praise and complaintsPraise: Effective Learning (1 of 40 sampled) “Duolingo is the best language learning app on earth!”; Fun and Engaging (0 of 40 sampled); Helpful for Various Needs (0 of 40 sampled). Complaints: Unfavorable Updates (0 of 40 sampled) “Awful curriculum update!!!”; Monetization Issues (0 of 40 sampled); Technical Problems (0 of 40 sampled) “The speakers are less compatible with the duo app.”[5]Themes from 40 sampled reviews. Counts are how many of those reviews contain the theme wording.Praise: Effective Learning (0 of 40 sampled) “This app has greatly advanced my comprehension.”; User-Friendly Design (0 of 40 sampled) “Organized and helpful”; Enjoyable Experience (0 of 40 sampled); Progressive Improvement (0 of 40 sampled) “App continues to move in the right direction.”. Complaints: High Cost (0 of 40 sampled) “$18 per month? No thank you.”; Limited Language Options (0 of 40 sampled) “It’s really irritating to download a language learning app that only has a few languages…”; Confusing Lessons (2 of 40 sampled); Technical Issues (0 of 40 sampled) “On some pages, the buttons are extra sensitive and advance the lesson too quickly.”[33]Themes from 40 sampled reviews. Counts are how many of those reviews contain the theme wording.
Play praise and complaintsPraise: User-Friendly Experience (0 of 40 sampled) “very user friendly”; Effective Learning Tool (0 of 40 sampled) “I love that”; Helpful Notifications (0 of 40 sampled) “yaad bhi dila deta hai bhool gaye tho notification bhej ke”; Overall Satisfaction (0 of 40 sampled) “this is awesome”. Complaints: Technical Issues (0 of 40 sampled) “The app's face is stuck”; Language Support Limitations (0 of 40 sampled) “This program doesn't support Persian language so I give it one star”; Speaking Challenges (0 of 40 sampled) “I dont like when i have to speak and try to say the words because even when i say it corr…”[2]Themes from 40 sampled reviews. Counts are how many of those reviews contain the theme wording.Praise: Intuitive Learning Experience (0 of 40 sampled) “Presents lessons in an intuitive, not instructional, way.”. Complaints: High Cost and Subscription Issues (0 of 40 sampled) “I had to pay for literally everything but I didn't pay.”; Difficulty and Usability Problems (0 of 40 sampled) “App placed me on a level way beyond my ability.”; Technical Issues (0 of 40 sampled) “App does not recognize speech consistently.”; Poor Structure and Content (0 of 40 sampled) “poorly organized. very scattered. no search option.”[30]Themes from 40 sampled reviews. Counts are how many of those reviews contain the theme wording.

Release pace

DimensionYouDuolingoBabbelbabbel.com
iOS releases listed25 dated releases, Jun 3, 2026 – Sep 28, 2026[4]25 dated releases, May 21, 2026 – Sep 29, 2026[32]
iOS median days between releases5 days[4]Median of the gaps between version dates listed on the store page.5 days[32]Median of the gaps between version dates listed on the store page.
iOS latest release notesOur mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo…[3]Remember that bug you reported to us? Thanks to your feedback, it's gone – and we've replaced it with some exciting additions to your favourite language courses! Try the latest ve…[31]
Play latest updateSep 28, 2026[1]Sep 24, 2026[29]
Play release intervalUnavailableGoogle Play returned one update timestamp, not a version history, so an interval is unavailable.UnavailableGoogle Play returned one update timestamp, not a version history, so an interval is unavailable.
Play recent changesOur mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you.<br><br>For more D…[1]UnavailableGoogle Play did not return recent changes.

Listing quality

DimensionYouDuolingoBabbelbabbel.com
iOS title words in the description3 of 3 title words appear in the description[3]Matched: duolingo, language, lessons3 of 3 title words appear in the description[31]Matched: babbel, language, learning
Play title words in the description3 of 3 title words appear in the description[1]Matched: duolingo, language, lessons3 of 3 title words appear in the description[29]Matched: babbel, learn, languages
iOS screenshots8[3]8[31]
Play screenshots24[1]22[29]
iOS preview videoPreview video present[4]Preview video present[32]
Play preview videoNo preview video marker in the fetched listing[1]No preview video marker in the fetched listing[29]
iOS listing localizations32: AR, BN, CS, NL, EN, FR, DE, EL, HI, HU, ID, IT (+20)[3]Languages the App Store page is translated into, not the product's content.9: EN, FR, DE, IT, PL, PT, ES, SV, UK[31]Languages the App Store page is translated into, not the product's content.
Play listing localizationsUnavailableGoogle Play did not return a list of listing localizations.UnavailableGoogle Play did not return a list of listing localizations.
iOS categoryEducation[3]Education[31]
Play categoryEducation[1]Education[29]
iOS priceFree[3]Free[31]
Play price and IAPIAP $0.99 - $239.99 per item[1]IAP $12.95 - $299.99 per item[29]

Technical SEO

DimensionYouDuolingoBabbelbabbel.com
Mobile performanceUnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).UnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).
Mobile accessibilityUnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).UnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).
Mobile best practicesUnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).UnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).
Mobile SEOUnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).UnavailablePageSpeed Insights did not return scores (Quota exceeded for quota metric 'Queries' and limit 'Queries per day' of service 'pagespeedonline.googleapis.com' for consumer 'project_number:583797351490'.).
Viewport metaPresentPresent
Robots metaNOODPUnavailableNo robots meta tag was in the homepage HTML.
Canonicalhttps://www.duolingo.com/https://www.babbel.com/
Structured dataNone found[17]AggregateOffer, AggregateRating, Answer, BreadcrumbList, ContactPoint, EducationalOccupationalCredential, EducationalOrganization, FAQPage, ImageObject, ItemList, ListItem, Offer, Organization, Place, PostalAddress, Product, QuantitativeValue, Question, SoftwareApplication, SpeakableSpecification, WebPage, WebSite[38]
Broken-link sampleUnavailableThe homepage HTML contained no same-host links to check.4 same-host links responded successfully[40]4 same-host links were requested. 0 did not return a successful response.

Pricing

Unavailable on this run.

  • You (Duolingo): No pricing page was found in the sitemap or on the homepage.
  • Babbel: No pricing page was found in the sitemap or on the homepage.

Covers: Pricing page, Free trial, Plans.

Social

DimensionYouDuolingoBabbelbabbel.com
ProfilesX[19]Linked from the homepage.YouTube, Facebook, YouTube, Instagram[41]Linked from the homepage.
Follower countsUnavailableX: No exact follower count was published on the public page. Posting frequency was not available without login.UnavailableYouTube: Follower count was not an exact public integer. 0 of 15 dated feed entries fall in the last 30 days. Facebook: No exact follower count was published on the public page. Posting frequency was not available without login. YouTube: Follower count was not an exact public integer. 15 of 15 dated feed entries fall in the last 30 days. Instagram: Profile was not read (HTTP 429). Counts are unavailable.
Posting frequencyUnavailableX: No exact follower count was published on the public page. Posting frequency was not available without login.YouTube: 0 posts in 30 days; YouTube: 15 posts in 30 days[41]Counts are dated entries in the public feed, not an estimate of the full history.

Tech stack

DimensionYouDuolingoBabbelbabbel.com
Detected on the homepageGoogle Tag Manager (tag-manager); React (framework); Amazon CloudFront (cdn)[17]Google Tag Manager: googletagmanager.com/ns.html; React: data-react-helmet; Amazon CloudFront: cloudfront.netNext.js (framework)[38]Next.js: /_next/static/

Content output

DimensionYouDuolingoBabbelbabbel.com
Posts and guides by month2026-04: 88, 2026-05: 230, 2026-06: 98, 2026-07: 142, 2026-08: 124, 2026-09: 286[14]Monthly counts are sitemap URLs classified as blog or guide whose lastmod falls in that month. Topics are path segments from those sitemap URLs. The homepage had no rel=alternate RSS or Atom link.2026-04: 6, 2026-05: 663, 2026-06: 14, 2026-07: 2, 2026-08: 10, 2026-09: 7[35]Monthly counts are sitemap URLs classified as blog or guide whose lastmod falls in that month. Topics are path segments from those sitemap URLs.
Topicshub (39), search (7), tag (6), archive (5), authors (4), autores (2)[14]Monthly counts are sitemap URLs classified as blog or guide whose lastmod falls in that month. Topics are path segments from those sitemap URLs. The homepage had no rel=alternate RSS or Atom link.cognates (655), beginner (39), intermediate (23), advanced (17), newcomer (16), vocab guide (8), upper intermediate (7), grammar (5)[35]Monthly counts are sitemap URLs classified as blog or guide whose lastmod falls in that month. Topics are path segments from those sitemap URLs.

Schema & rich results

DimensionYouDuolingoBabbelbabbel.com
Pages checked7 of 9 pages have structured data[20][21][22][23]9 of 13 pages have structured data[46][47][48][49]
Tracked types foundOrganization; Article[22][23][24][25]Organization (EducationalOrganization, Organization); Product (Product, SoftwareApplication); FAQ (FAQPage); AggregateRating; Article (BlogPosting); BreadcrumbList[46][51][52][53]
Validity basicsNo issues in 7 JSON-LD blocks[20][21][22][23]Checks required properties only. Not a substitute for Google's Rich Results Test.No issues in 9 JSON-LD blocks[46][47][48][49]Checks required properties only. Not a substitute for Google's Rich Results Test.
Eligible rich resultsOrganization logo, Article[22][23][24][25]Organization logo, Breadcrumb, Software app, Review snippet, FAQ, Product snippet, Article[46][51][52][53]Google shows FAQ rich results only for well-known government and health sites (since August 2023).

Metadata

DimensionYouDuolingoBabbelbabbel.com
Pages sampled9 pages (homepage, key pages, and an even spread of sitemap URLs)[20][21][22][23]13 pages (homepage, key pages, and an even spread of sitemap URLs)[46][47][48][49]
Titles0 missing, 0 duplicate, 3 under 30 chars, 0 over 60[20][21][22][23]Homepage title: 8 characters.0 missing, 0 duplicate, 3 under 30 chars, 3 over 60[46][47][48][49]Homepage title: 51 characters.
Meta descriptions1 missing, 0 duplicate, 2 under 70 chars, 0 over 160[20][21][22][23]3 missing, 0 duplicate, 0 under 70 chars, 0 over 160[46][47][48][49]
Canonical9 of 9 declare one; 0 point to another URL[20][21][22][23]12 of 13 declare one; 0 point to another URL[46][47][48][49]
Open Graph and Twitter tags9 of 9 have og:title and og:image; 9 have twitter:card[20][21][22][23]9 of 13 have og:title and og:image; 0 have twitter:card[46][47][48][49]
H12 pages without an H1, 1 with more than one[20][21][22][23]1 page without an H1, 0 with more than one[46][47][48][49]

Trust signals

DimensionYouDuolingoBabbelbabbel.com
TestimonialsNone found on audited pagesNone found on audited pages
Review widgetsNone foundNone found
Security and compliance badgesNone foundGDPR mention[48]
Privacy policyLinked[22]https://ko.duolingo.com/privacyLinked[46]https://www.babbel.com/legal/privacy
TermsLinked[22]https://ko.duolingo.com/termsLinked[46]https://www.babbel.com/legal/terms
About pageLinked[22]https://careers.duolingo.com/aboutLinked[46]https://www.babbel.com/about-us
Contact detailscontact page, 1 email[22][28]dearduolingo@duolingo.comcontact page, 3 email, 1 address[46][47][51][52]support@babbel.com · Chausseestrasse 3, Berlin, 10115

Conversion

DimensionYouDuolingoBabbelbabbel.com
Homepage CTAsUnavailableThe homepage HTML is a client-rendered shell (0 links, 0 characters of text). Buttons and offers drawn by JavaScript are not visible to this audit.5 distinct[46]“Sign up”, “Start learning”, “Start Your Spanish Lesson Now”, “Start your free trial now”, “Contact Us”
OffersUnavailableThe homepage HTML is a client-rendered shell (0 links, 0 characters of text). Buttons and offers drawn by JavaScript are not visible to this audit.Free trial[46]“free trial”
FormsUnavailableThe homepage HTML is a client-rendered shell (0 links, 0 characters of text). Buttons and offers drawn by JavaScript are not visible to this audit.No forms in the served HTML[46]
Live chatUnavailableThe homepage HTML is a client-rendered shell (0 links, 0 characters of text). Buttons and offers drawn by JavaScript are not visible to this audit.None detected

Tracking & marketing tools

DimensionYouDuolingoBabbelbabbel.com
AnalyticsNone detectedNone detected
Tag managersGoogle Tag Manager (GTM-TX6Z97C, GTM-WVD4G9P)[20][21][22][23]Google Tag Manager is present. Tags it loads after the page renders are not visible in the served HTML, so more tools may be running.None detected
Ad pixelsNone detectedNone detected
Running ads (pixel signal)No pixel in served HTMLA tag manager is present and may load ad pixels after the page renders, so this is not proof of no ads.No pixel in served HTMLNo ad pixel in the served HTML of the audited pages.
Email capture / ESPNone detectedNone detected
A/B testingNone detectedNone detected
CRM and marketing automationNone detectedNone detected

Accessibility

DimensionYouDuolingoBabbelbabbel.com
lang attributeMissing on 2 of 9 pages[20][21][22][23]Set on all 13 pages[46][47][48][49]
Images without alt0 of 26[20][21][22][23]An empty alt="" counts as present (decorative).0 of 159[46][47][48][49]An empty alt="" counts as present (decorative).
Form fields without labels0 of 7[20][21][22][23]A placeholder alone does not count as a label.14 of 14[46][47][48][49]A placeholder alone does not count as a label.
Links and buttons without names22 of 656 links, 14 of 16 buttons[20][21][22][23]25 of 1,280 links, 0 of 88 buttons[46][47][48][49]
LandmarksNo <main> on 2 of 9 pages[20][21][22][23]No <main> on 1 of 13 pages[46][47][48][49]
Heading level skips12[20][21][22][23]0[46][47][48][49]
Duplicate IDs4[20][21][22][23]7[46][47][48][49]
Color contrastUnavailableContrast needs rendered CSS. No inline color pairs were found to check. See Mobile accessibility under Technical SEO for the Lighthouse score.UnavailableContrast needs rendered CSS. No inline color pairs were found to check. See Mobile accessibility under Technical SEO for the Lighthouse score.

Local SEO

Not applicable for anyone in this report.

  • You (Duolingo): No local signal on 9 audited pages: no LocalBusiness schema, street address, map embed, Google Business Profile link, or location pages. [20][21]
  • Babbel: No local signal on 13 audited pages: no LocalBusiness schema, street address, map embed, Google Business Profile link, or location pages. [46][47]

Changes

1 snapshot, last Sep 29, 2026

The first snapshot of pricing, page counts, app versions, ratings, and tracking tools is stored. Changes appear here after the next collection.

Duolingo

  • Blog / articles2,781
  • Creator / publisher pages278
  • Other URLs95
  • Home9
  • Partner / B2B pages1
  • Blog categories and tags1

iOS review themes

Themes summarize 100 collected reviews, with quotes taken from that sample.

Praise: Effective Learning; Fun and Engaging; Helpful for Various Needs

Complaints: Unfavorable Updates; Monetization Issues; Technical Problems

Play review themes

Themes summarize 40 collected reviews, with quotes taken from that sample.

Praise: User-Friendly Experience; Effective Learning Tool; Helpful Notifications; Overall Satisfaction

Complaints: Technical Issues; Language Support Limitations; Speaking Challenges

Recent iOS versions on the store page

  • 7.142.0 · 2026-09-28Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.
  • 7.141.1 · 2026-09-23Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.
  • 7.141.0 · 2026-09-22Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.
  • 7.140.0 · 2026-09-14Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.

robots.txt notice: Certain social media sites are added to allow crawlers to access page markup when links to /profile are shared.

Babbel

  • Blog / articles2,441
  • Guides801
  • Other URLs100
  • Category pages6
  • Home1

iOS review themes

Themes summarize 100 collected reviews, with quotes taken from that sample.

Praise: Effective Learning; User-Friendly Design; Enjoyable Experience; Progressive Improvement

Complaints: High Cost; Limited Language Options; Confusing Lessons; Technical Issues

Play review themes

Themes summarize 40 collected reviews, with quotes taken from that sample.

Praise: Intuitive Learning Experience

Complaints: High Cost and Subscription Issues; Difficulty and Usability Problems; Technical Issues; Poor Structure and Content

Recent iOS versions on the store page

  • 22.16.1 · 2026-09-29It's time to update your Babbel app! Why? Because we've added new learning content that will help you reach your goal even faster! And yep, we also removed a few bugs. Enjoy this latest version and thanks for learning with us! Questions? Email us at support-mobile@babbel.com
  • 22.16.0 · 2026-09-27Remember that bug you reported to us? Thanks to your feedback, it's gone – and we've replaced it with some exciting additions to your favourite language courses! Try the latest version of the Babbel app now! Questions? Email us at support-mobile@babbel.com
  • 22.15.0 · 2026-09-21Ok, these updates aren't usually super exciting, but our latest version definitely is! Go on, open the Babbel app and check out the upgrades to your favourite courses! And yes, that's right, those bugs you told us about are gone too. Questions? Email us at support-mobile@babbel.com
  • 22.14.0 · 2026-09-14The season's changing and so is your Babbel app! We're constantly working on improving our features and functions so you can learn more and better. Curious? Check out our latest version and keep learning! Questions? Email us at support-mobile@babbel.com

Sources

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  6. [6] robots.txt (duolingo.com) https://www.duolingo.com/robots.txt
  7. [7] robots.txt (blog.duolingo.com) https://blog.duolingo.com/robots.txt
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  41. [41] YouTube profile linked from babbel.com https://www.youtube.com/babbelusa
  42. [42] YouTube uploads feed (babbel.com) https://www.youtube.com/feeds/videos.xml?channel_id=UCRWy97kWgf1HgQ4O1B3xDyQ
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  44. [44] Instagram profile linked from babbel.com https://www.instagram.com/babbel/
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